CONTEXT
The task: find, validate, and build an idea from scratch in 8 weeks.
Though I was the sole designer working alongside one PM and two developers, we were collectively responsible for being founders first: for the first few weeks of our incubator program, we conducted countless customer discovery calls across industries ranging from fashion manufacturing to Web3 finance to equine. Through simple brute force, we developed a product sense guided by instinct, feasibility, and outreach.
Is xyz a real pain point, or is it a solution in search of a problem?
The full case study is still a work in progress. For a more detailed walkthrough beyond this preview, reach out directly!
THE PROBLEM
Livestock animals like horses are prone to common illnesses that escalate overnight, but no one's watching their animals 24/7.
With my PM having extensive experience in the equine industry, we identified a real, pressing problem barn managers and horse owners share: horses who are ill easily slip under the radar until it's too late. If symptoms escalate too far, barn managers are left with wildly expensive medical bills at best (~$15,000) and compromised animal livelihood at worst.
Colic (abdominal pain) accounts for 28% of all horse deaths
The earliest signs show up hours before a crisis
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Surgery runs caretakers tens of thousands of $$$
OUR SOLUTION
A stall monitor that analyzes your animal's behavior around the clock.
Valkyrie comes in two parts: a camera in-stall and a mobile app. Using computer vision and AI to analyze the animal's body language around the clock, Valkyrie detects symptoms using research-backed behavioral models.
When something looks wrong, users are alerted immediately through our mobile app, and can view live footage or request emergency veterinary care directly from the platform.
FIGURE 01
Valkyrie's UI
WATCH LEVEL
Barn managers set their preferred Watch Level, which calibrates how sensitive Valkyrie is to changes in behavior. For more at-risk animals or cautious managers, an adjustable threshold is meant to put their mind at ease.
INSTANT VISIBILITY
Alerts are sent to the user's device as soon as Valkyrie flags something in the animal's behavior, keeping them in the loop at all times and allowing them to take action early on.
RESOLVE ALERTS
Check in right from the app. Allowing users to dismiss alerts by resolving serves two functions: keeps the warning persistent until addressed, and gives them a way to document their livestocks' medical history and general behavior.
The full case study is still a work in progress. For a more detailed walkthrough beyond this preview, reach out directly!
BDA632